One of our key areas of expertise is product life cycle management. We have combined our practical experience with some of the teachings of renowned product innovation thought leaders, developing a simple but highly effective roadmap covering idea generation, product delivery sustaining operations, and end of life.
The primary purpose of our roadmap is to ensure that ideas are converted into saleable products in the shortest time, at the lowest cost and highest quality. This requires discipline and process adherence across all the phases of the product life cycle. Each phase has predefined stages. Specific criteria must be met in order to advance from one phase or stage to another: Criteria setting can vary from agreement on discrete market-driven variables such as pricing, to developing a full set of supporting documentation such as marketing plans and business case.
The most challenging phase of product life cycle management is the realization and validation phase. In this phase, our team works collaboratively with entrepreneurs and product innovation teams, industrial and product design engineers, in order to develop the sourcing, manufacturing and supply chain solutions for new products.
Product Life Cycle Management
Product Lifecycle Management is the process of “orchestrating” the development of the product from concept through to end of life. Ophir has defined three phases – Conceptualization, Realizati
Each stage has predefined gates; each gate has clear deliverables defined with information required to make informed decisions. Highly integrated stages mean more available information and better decision making.
CONCEPTUALIZATION
Conceptualization is where ideas are awarded “legitimacy” or “validity”.
- TG1 Idea Generation – Recognize Technologies and their potential product applications; develop a concept roadmap.
- TG2 Scoping – Technology & Product evaluation & selection; program Charter.
- TG3 Business Case – Generating and building of the business plan.
REALIZATION AND VALIDATION
Realization and Validation is where “valid” ideas are turned into real products. Product engineers, industrial designers and supply chain operations teams need to collaborate effectively to produce products for testing and improvement.
- EV – Verify product architecture and component technical specifications; consider supply chain design solutions. Construct a verified set of product-specific technical architecture documents and matching physical products.
- DV – Verify detailed product design and compliance to regulatory standards; develop key manufacturing technologies and test standards.
- PV – Customer products, produced in volume to the right specifications and cost and quality levels. Agreed PVT results and a matching set of physical products ready to ship customers.
MATURATION
Maturation is where the product is ramped successfully, achieves peak volume and then declines. New product iterations are required to maintain or increase the volume profile. There are three key milestones in this phase.
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Ramp & Growth – Build volume is growing; capacity is key.
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After Market – Products in the market, customers and products need attention.
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Inflection/Decline – Product volumes reach a peak and start to decline. Introduction of refreshed and new products is needed to start the cycle again.